World Building

http://www.boingboing.net/2010/06/16/behnam-karbassi---tr.html

( Chris Arkenberg is co-founder of Augmented Reality Development Camp, strategic adviser to Hukilau, and a visiting researcher at Institute for the Future. Elsewhere: URBEINGRECORDED.)

Chris Arkenburg writes a short but interesting peice on the challenges of transmedial world building within a Hollywood setting. He discusses the process he and his team undertook in the creation of "why so serious"  the highly successful transmedial campaign that he put together around Warner Brothers BatMan movie.
http://www.whysoserious.com/


 "Why So Serious was by far the most incredible movie marketing I'd ever seen, much less, been a part of. I think that's because it went way beyond marketing, it extended the story of the Batman reboot, bridged the gap between the two films, and most importantly, made millions feel they were actually citizens of Gotham City."

I feel that this is the essence of the challnge I face in the Seer, I want to do more that tell the SEER's story I want the viewer to feel that they are actually a citizen of the Heath. Even a brief glance at the why so serious website gives me ideas about how to make the Heath website work.. I will be expolring this website in some detail over the next few days and will blog nmy thoughts.

I also felt that some additonal is added to the discussion on transmedial story telling by his attempts to define the transmedial story tellers role:

We've spent the last year meeting with and helping educate studios, networks, brands and agencies on the potential of transmedia. We're very happy that it's catching on, because we really do believe it's the future of storytelling. But there has been a lot debate over the definition of transmedia, especially since the PGA's bold move to add transmedia producer as an acknowledged position. We've whittled it down to a three-fold explanation:




1) franchise transmedia: extending a story world across media

2) marketing transmedia: stories that support another brand or transmedia

3) native transmedia: stories intended to weave across media from their inception

The holy grail for us is, of course, native transmedia, but both funders and audiences have to change their thinking before it is widely created and accepted.

This idea of a native transmedia is an interesting one and one that I intend to explore within the Seer. I feel it is in its "native" form that transmedia offers its most interesting oppotunities to the independent story teller. Challenging you to explore forms and technics of story telling that are alien to you but that provide you with a way of making your characters sing!