ARG or not ARG? That is the question.

Is the Seer an ARG or not? Does it need to be an ARG or can a transmedial narrative stand alone without involvement within an ARG setting? If the SEER is an ARG what are the rules, how do you win? I am really not sure anymore about these . What I am sure about is that I have set off on a course of discovery within transmedia and I intend to follow it as far as I can.