Why so serious - impact on the Seer

http://www.deusexmachinatio.com/2010/04/why-so-serious-lessons-in-transmedia-worldbuilding.html

Why So Serious: Lessons in Transmedia Worldbuilding
This is an interesting blogg which attempts to unpact some of the reasons why this was such a successful campaign. Amongst the comments that were made the one which resonates for me were the comments:

"The most successful transmedia experiences are the ones where there is space for the player to live in the world. Harry Potter, Star Wars, Lord of the Rings; these are all worlds that are very much bigger than the action on the main stage. And that's what we do in the ARG space; we provide walk-on roles that let people live in our worlds, while not requiring them to step onto the main stage themselves."


"So why was Why So Serious such a big deal? It's because it took a world that did not have space for an audience to live inside it -- Gotham -- and created canon spaces where players could dwell, for the first time. They became voters and accomplices. It turned a property that was previously not very well suited to a transmedia experience and created one that suddenly is. It's not just Batman and his allies and enemies anymore."

In my work on the SEER I have already accepted that the world I create "must be much bigger than the action on the main stage" what I am not so sure I have created is the "space where particpants can dwell". Differeing access points to any transmedial world are clearly important , along with a chose as regards how a particpants follows the story / explores the world, what this blog has opend my mind to is the creation of space within the world in which the particpant can dwell. Up until this point I considered the hunt for story elements and the construction of a personal narrative by the reader as enough to draw people in. I am now considering whether this is infact enough , or whether I need to provide an oppotunity for potential consumers to particpate directly into the SEER's world. Twitter and face book have been my obvious access points but  now I am considering whether something more creative is required?