transmedia "world creating"

http://transmediacamp101.wordpress.com/2010/04/08/transmedia-storytelling-the-art-of-world-building-«-luke-freeman/

Interesting and academic word press blog - certainly leaves me with ideas about how to take trans media research forward

http://www.geoffreylong.com/miscellany/actionfigures.php

In transmedia storytelling the fictional world of the media texts must be seen as a primary character in its own right (Long 2007).

It has suddenly occurred to me that I have spent so long thinking about CHARACTER the SEER that have forgotten about the world that she inhabits. Yes it is a character driven narrative , but to engage an audience to motivate them to explore , participate and engage , they must get something out of it. The question is what?

Is there a game that needs to be played ? ARG, what is it. This is perheps the really big question?

What is the world of the HEATH

• Inner city -street

If people are going to enter the world of the heath what are they going to get out of it?

What is it about this world that will draw them in?