I saw Inception over the weekend and was completely blown away by it. Whilst watching the I wondered whether this was part of a tranmedial adventure. So I have decided to see exactly how well it stands up to Henry Jenkins 7 principles of transmedia storytelling:
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Does Inception pass the Spreadability vs. Drillability test.
Spreadability vs. Drillability
Spreadability: the capacity of the public to engage actively in the circulation of media content through social networks and in the process expand its economic value and cultural worth.
"drillability":Jason Mitchell "encourages viewers to dig deeper, probing beneath the surface to understand the compleity of a sotry and its telling."Spreadable media encourages horizontal ripples, accumulating eyeballs without necessarily encouraging more long-term engagement. Drillable media typically engage far fewer people, but occupy more of their time and energies in a vertical descent into a text's complexities."
Continuity vs. Multiplicity
Continuity: HJ:many transmedia franchises to construct a strong sense of "continuity" [between elements]which contributes to our appreciation of the "coherence" and "plausibility" of their fictional worlds.
Multiplicity:(X-men ; Ultimate X-Men_ Amazing X-Men - alternative realities dealing with the same characters)Multiplicity allows fans to take pleasure in alternative retellings, seeing the characters and events from fresh perspectives.
Worldbuilding:
Using transmedia extentsions the story teller creates a deep and rich world within which the main narrative takes place.
Immersion Vs Etractability
Immersion -the consumer eneters the world of the sotry - i.e theme park- extractability - the fan takes away aspects of the story which they can deploy in there evryday life - items from gift shop!
Seriality:
Transmedia Storytelling spreads dissipate ideas or story chunks across multiple media systems.
Performance:
Fan respond , by undertaking /creating/their own story extension , classically in form of fan fiction. Sometimes invited, sometimes not , but its always out there.
Subjectivity:
Within Transmedial story telling the central narrative is often explored through new eyes. This diversity of perspective often leads fans to more greatly consider who is speaking and who they are speaking for.
In order to do this I had a look at the official website:
http://inceptionmovie.warnerbros.com/
Inception fan Fiction:
http://www.fanfiction.net/movie/Inception/
http://m.fanfiction.net/s/6150055/1/
The Transmedial offerings on the official movie site:
Downlaodable content - Movie Posters , Screensavers, wallpaper buddy icons
Game that could be played to get tickets to the premier - so this was clearly in place before films release -
Premier streamed live onto facebook site.
Comic Book -prolog
Protect your mind - Training programme. - interception between -link with facebook
Build your own poster....
More later
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