Keys to transmedial stroy telling or Its the world not the media stupid!

http://lukefreeman.com.au/papers/transmedia-storytelling-the-art-of-world-building/#comment-169
http://transmediacamp101.wordpress.com/
Luke Freeman — Transmedia Storytelling: The Art of World Building ‘…separating the narrative (or fictional world) into kernels (pivotal events/knowledge) and satellites (elaborate events, non-essential to understanding the greater narrative). …narratives from the fictional worlds are exploited across different media … strategic gaps in a narrative evoke a delicious sense of ‘uncertainty, mystery, or doubt’ in the audience.”

This has suddenly struck me as pivital to transmedia story telling. Up until this week all my thoughts about transmedial story telling and so all my thoughts about how to develop the SEER had been focused on the use of different media platforms to tell different parts of the story. I have now realised that the truth is locked in the paragraph above, successful transmedia story telling is all about world building. The Character at the heart of the story must be engaging etc , but it is the world that draws the audience in and it is the "world" that ultimatley encourages audience participation.This idea of creating a world where you have kernals of information spread across a range of media platforms that sets the successful transmedia story telling apart from simple cross platform character explotation.Although  the main story arch or narrative can and must be understanable and enjoyable on its own, it is in the successful seeding of knowledge/pivital moments within other media streams and story's that the true transmedial stroy can be found.The kernals of information broaden and deepen the enjoyment of the story by those who both the look for them...
What does this mean for the SEER? well it means that I must now focus on world building. The SEER's world must be real and present before the story of the SEER can be told!