Friday, 26 October 2012

Transmedial narrative , not simply transmedia

During a discussion with some colleagues yesterday it became apparent to me that recently I had stopped talking about transmedial narrative and started using simply the phrase transmedial! This change in words did not mark a change in direction for me and my reading , I still intend to focus on issues around copy right and transmedial narrative , no what it says is that we all must be aware what we are saying when we say it.

Transmedial simply refers to a situation where either the creator or the viewer combine a number of different media types together to create a new and greater story. Transmedial narrative describes a situation where the artist has set out to create a world within which across media platforms his / her audience can interact and enjoy a much deeper richer story experience than can normally be achieved in a normal non transmedial setting.

Part of the journey of the transmedial artist is the invitation he/she sends to their audienec to come and play , it is this positive invitation to become part of the creative process that I feels challenges the moral underpinning of ideas like ownership ad copy right.

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