Wednesday, 10 October 2012

Digital immigrants digital natives copyright law!

In his seminal work on the education system in the early 2000 entitled Digital immigrants, digital natives. Marc Prensky explores the gap that he saw between the students and their teachers. The students he saw as digital natives, individuals born into a digital world, surrounded by computers and the Internet, video games, cell phones and digital music from birth. He saw the teachers as digital immigrants, individuals born into a pre-digital world, and grafted an understanding of this new digital world onto a worldview developed in an analogue age; an age without cell phones, Digital music, computers or the Internet.

Prensky saw the gap between the digital native and a digital immigrant. As more than simply cosmetic, clothes, music, slang, except. He saw it as a fundamental change in the way these two groups thought and viewed the world. He suggested that the students brains and physically change and that they thought patterns were different from those of the digital  immigrant.

I think that this idea of native and immigrant can help us to understand why the enforcement of copyright law and the regulation of intellectual property within the digital environment has proved so difficult. I suggest that the native versus immigrant conflict, which Prensky identifies as happening within the educational system is also happening here and now within the legal system . The digital native born into a digital environment, constantly pushing the boundaries of both the technology and the medium , exploring their digital  world; and the digital immigrants attempting to fence in the native and control this exploration through copyright and international intellectual property legislation.

Prensky talks about first-generation digital natives, we now face the world of second and third generation of digital natives. Individuals who have grown up not simply with computers videogames, cell phones and digital music, but in a world dominated by the connectivity of the world wide web. A world of social media, file sharing, and active consumption. A world where the consumer does not passivley accept the media which is placed before him,but expects to be an active part of that creative process. Responding directly to what they have seen heard and read.

Prensky states that the difference between the digital immigrant, and the digital native is far more than just cosmetic. The digital native, and the digital immigrant, and do not simply wear different clothes, and listen to different music. They think about the world in completely different ways..

"our Digital Immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language."

This conflict between digital immigrant and digital native has moved out of the classroom and into the court room. We now have a system where digital immigrant legislators who speak an outdated pre-digital language, are struggling to create new laws to regulate a population of digital natives who speak an entirely new post digital language.

To the Digital Natives - school often feels pretty much as if we’ve brought in a population of heavily accented, unintelligible foreigners to lecture them.They often can’t understand what the Immigrants are saying.

Prensky

A similar gap appears to exist between the digital immigrants, who are in control copyright and the digital natives who want to use the copy written material within the digital arena. The immigrants see the natives as pirates and thieves, or simply misguided who can either be bludgeoned or educated into accepting copyright regulation and the natives and see the copyright owners as oppressive, stifling, exploitative.
 
Recording industry Association of America website titled stance on digital piracy for
Q:  What is the RIAA's official stance on digital music piracy?
It’s commonly known as “piracy,” but that’s too benign of a term to adequately describe the toll that music theft takes on the enormous cast of industry players working behind the scenes to bring music to your ears.  That cast includes songwriters, recording artists, audio engineers, computer technicians, talent scouts and marketing specialists, producers, publishers and countless others.
 
While downloading one song may not feel that serious of a crime, the accumulative impact of millions of songs downloaded illegally - and without any compensation to all the people who helped to create that song and bring it to fans - is devastating."

At the ACMA Young Citizens in a Changing Media World forum earlier this week, one of the young speakers said " young people “don’t care” about internet piracy because the moral codes of their generation differ from those of generations before them.

“I think for young people, our morals and our guidelines are very different to perhaps what our parents’ generation, our grandparents’ generations think is right or wrong,” said 18-year-old Ella.

Network Ten’s head of children’s television and documentary unit, Cherrie Bottger, who was one of the adult speakers at the forum, attributed this indifference towards copyright piracy and infringement among young people to a lack of education on the issue.

However, Ella knocked back claims that young people were uneducated on the subject and instead, reiterated: “I think a lot of young people do understand that the song or movie they clicked or whatever it was does belong to someone else… The thing is, young people don't care.”

http://www.computerworld.com.au/article/409812/youth_increasingly_apathetic_towards_internet_piracy/
•    Diana Nguyen (Computerworld)
•    09 December, 2011 13:22

Transmedial narrative; the economic and legal structures, which grow up around it may well be the next battleground for this ongoing conflict between digital immigrant and digital native. Can a legislative system, drawn up by digital immigrants, regulate successfully an environment created and dominated by digital natives. It is the digital natives, who are now and will be tomorrow to consumers of the copy written material owned and guarded by digital immigrants. I will continue to explore this conflict between native and immigrant with in a Transmedial setting in blogs to come.


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